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Why do diamonds sparkle so brilliantly? +

Diamonds sparkle due to their ability to reflect and refract light, creating brilliance and fire.

Are lab-grown diamonds considered real diamonds? +

Yes, lab-grown diamonds have the same physical and chemical properties as natural diamonds.

Why do diamond prices vary so much? +

Prices vary based on the 4Cs: cut, color, clarity, and carat weight.

Which is better for a ring: white gold or platinum? +

Platinum is more durable, while white gold is more affordable and lightweight.

What does diamond clarity mean? +

Clarity refers to the presence of internal or external imperfections in a diamond.

Do diamonds lose their sparkle over time? +

No, but dirt and oil can reduce sparkle. Regular cleaning restores brilliance.